Monthly Archives: May 2023

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. … Continue reading →

In this brief article, we will deal with some of the more commonly asked questions on brand protection.Can I take legal action to stop someone making unauthorized copies of my products? There are really two dimensions to this question – … Continue reading →

What’s the purpose of a wine label; or for that matter a label on spirits and beer? Obviously, the first response to that question is: to satisfy the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations. Once that is … Continue reading →

According to the Counterfeiting Intelligence Bureau of the International Chamber of Commerce®, counterfeiting is one of the fastest growing economic crimes of modern time. Once a cottage industry, counterfeiting has become a sophisticated network of organized crime, accounting for 5 … Continue reading →

In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs. So, in the past looking for an … Continue reading →

One of the most exciting efficiencies in business is the Global Brand. A global brand allows tremendous economies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed … Continue reading →