Category Archives: Uncategorized

Reverse branding happens when a customer brands an entrepreneur. This branding creates the extreme differentiation that is critical in a social media era. Social media creates great amounts of information. The information created is perfect information. This great scale of … Continue reading →

For centuries, the makers and manufacturers of goods have been engaged in an almost non-stop war with those who make cheap copies of their products.In the past, the owners have come up with some truly imaginative and inventive attempts to … Continue reading →

There are a wide variety of laptops out there, as there is a wide variety of brands, or manufacturers, that make laptops. Some of them have gained fame, while others still linger in the dark awaiting recognition. What makes a … Continue reading →

High technology or high tech refers to the kind of technology that is cutting edge, advanced, and currently available. High technology does not refer to a class of technology because all kinds of technology have been considered high tech at … Continue reading →

You may have heard something about marketing “branding,” but maybe you don’t truly understand what that that means exactly.Some people think branding is like positioning, but it is actually different. The main difference is that positioning is a fluid concept. … Continue reading →

In this brief article, we will deal with some of the more commonly asked questions on brand protection.Can I take legal action to stop someone making unauthorized copies of my products? There are really two dimensions to this question – … Continue reading →

What’s the purpose of a wine label; or for that matter a label on spirits and beer? Obviously, the first response to that question is: to satisfy the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations. Once that is … Continue reading →

According to the Counterfeiting Intelligence Bureau of the International Chamber of Commerce®, counterfeiting is one of the fastest growing economic crimes of modern time. Once a cottage industry, counterfeiting has become a sophisticated network of organized crime, accounting for 5 … Continue reading →

In the past the brand design, branding agency concept ruled. Nowadays, after the physics became nonlinear and more quantum based, the branding agency has now become more experiential vs. just brand identity designs. So, in the past looking for an … Continue reading →

One of the most exciting efficiencies in business is the Global Brand. A global brand allows tremendous economies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed … Continue reading →