Category Archives: Uncategorized

Online branding is moving through a metamorphosis, similar to that of television when it first came out in the 1950s. And I’d say we’re about 1975 at this juncture, in relevant terms. Internet technology continues to evolve, as are consumers’ … Continue reading →

To maximize the advantage of using the Internet, the process begins by identifying the heavy product users. Remember, being a heavy user is not always synonymous with feeling strong brand loyalty. Some individuals or companies are heavy users because of … Continue reading →

Apple products have their own appeal to the public at large. With the launch of iPhone 5, it seems that majority of technology enthusiasts are up and ready to get it. However, this is not the only option for you … Continue reading →

The branding team of the world’s largest exchange and trading company, made NASDAQ into one of the most polished technology brand of the world. They understood from the beginning the critical importance of brand positioning, information strategies and usability in … Continue reading →

In an era of knowledge economy, brands are intellectual properties that provide true competitive differentiators and are an asset in their own rights. Creation of a brand is a rigorous, research based discipline that draws upon cutting edge insights from … Continue reading →

When this blog was set up, it was with a goal for a few distinct objectives. One of those goals is to share best practices as used by the best marketers in the industry. As we innovate and add to … Continue reading →

What does your best customer look like? Are they blond, dark haired, tall or short with a light or dark complexion? I ask this question because we often don’t know what our customers look like. Some might argue that it … Continue reading →

I’ve always considered Intel to be one of the world’s best-managed technology brands. Last year, Interbrand ranked Intel as the fifth most valuable brand in the world. And it consistently stays in the top ten because management works hard to … Continue reading →

Building strong relationships with your clients and with other businesses in your network can mean the difference between success and business failure. Your business cannot prosper without support from other people, customers, and businesses. This is possible only if you … Continue reading →