Qualifying the Recipients of Branded USB Flash Drives

When this blog was set up, it was with a goal for a few distinct objectives. One of those goals is to share best practices as used by the best marketers in the industry. As we innovate and add to the technical capabilities to our technology branded products, it is creative marketers that take the different functionalities and morph it into their specific requirement to produce outstanding results for their marketing goals and benefits their clients at the same time.One of the pre-requisites we set when introducing new products is to ascertain the benefit of the product to the marketer and the recipient. The best technology branded products offers benefits to both – a win-win situation that adds value added service to marketing mix and is well received by the recipients.We understand that promotional USB flash drives are not the cheapest promotional premiums to market with, but like most technological products they have got cheaper and cheaper every year. The construct of integrated chips on boards have become more sophisticated and more memory is squeezed into a hand nob of PCBA board. The de-facto memory size in the hazy days of ’2003′ – when USB Extra was established – was 256MB at a cost of £8.99/unit. At the same time, a 4GB IC Chip we offered to ATP Tennis today was a £2.79/unit and at the same time the de-facto IC Chip memory is 1GB.Marketing spend is continuously squeezed and we thought we should share one of our client’s method when attending exhibitions. This allows the client to qualify the recipient of the promotional products and ensures that the best qualified leads receive the higher premium personalised USB premium.They recently attended an event where they purchased some branded USB flash drives from us and bought some branded pens as well. At the event, they took the opportunity and took down names and asked delegates to attend a meeting at interval times to further explain their new service and product offerings at one of the designated rooms within the exhibition hall. The simple but ingenious line of difference was made by only giving the full extent of gifts (which includes the promotional USBs) to the delegates that came to their meetings. The delegates that walk around the stand receive the business cards, printed company information and just the pens.Not sure how this applies to your sector but it is something to think about. How can you qualify the leads in your business to ensure your marketing spend is concentrated on the clients that are most likely to bring the biggest bang, that the premiums are targeted to help clients make a decision to your favour and at the same time eliminate wastage by not offering premium products to time wasters that are not looking to purchase.